“Fashion plays a grave role, too.”


After writing my last blog post about The Hunger Games fashion, I came across an interesting NY Times article that happens to disagree with my statements. The article expresses, fashion types have not been overly impressed with the movie, at least as far as the clothing is concerned. Although I happened to like the fashion in the movie, it’s always helpful to learn from the experts. According to the article, “Costumes fight for life, too.” Here are a few quotes from the experts:

*The costumes “looked cheaply made,” said Joshua Jordan, a fashion photographer who has done campaigns for Anna Sui and Neiman Marcus. “You wanted it to bring you to an evil Thierry Mugler place, and it didn’t. It has nothing on the fashion business.”

*Olivier Van Doorne, the head of SelectNY, a fashion advertising firm that makes commercials for brands like Emporio Armani and Tommy Hilfiger, agreed. While he liked the film, he said he found the outfits “ridiculous.” “ ‘Blade Runner’ gave a vision of the future you’d never seen before,” he said. “With this, there’s nothing new. It looks like a lot of recycling stuff Jean Paul Gaultier had done before.”

*Sally Hershberger, the celebrity hairstylist, says the on-screen outfits looked “clownish,” like things you would see at a “costume party in Venice.” “It’s not a ‘Blade Runner’ moment,” Ms. Hershberger said. “This is not a fashion film. It looks too cheap.”

*Lorenzo Martone, Marc Jacobs’s ex-boyfriend and a marketing strategist, said he didn’t find anything in “The Hunger Games” particularly groundbreaking. “I think they spent a lot of money but I don’t know if it was money well spent,” he said. “It just seemed like a tuneup of things we already have today.” Basically, he said, “I thought, ‘All this effort, and this is what the future looks like?’ ”

*Paul Wilmot, the public relations guru who has worked for designers like Oscar de la Renta and Calvin Klein, simply called the film’s costumes “hideola.” (This did not appear to be a compliment.)

*Alexis Bittar, the jewelry designer, said, “I just saw it and loved it.” The costumes, particularly those worn by Ms. Banks and Mr. Tucci, he said, were “tacky” and “over the top,” but that seemed intentional.



About Courtney Cox

I am currently a senior studying Retail Management at Purdue University. Fashion has always been my main interest. My past experience in the fashion industry both domestic and abroad has given me the opportunity to stay updated in the lastest trends.

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