H&M launching new retail chain in 2013


H&M is a great store for College Fashionistas. It is full of reasonably priced stylish clothing. I personally love H&M and a majority of my clothes are from there. I was catching up on the latest retail news this morning and I found an article on Yahoo! about H&M launching a new retail chain in 2013. Of course I had to read it! I am so excited about this!

After rumors emerged this week that H&M is planning its first luxury brand, the Swedish retailer confirmed March 29 that a new store chain will be launched in 2013. I’m not sure if this new store chain will be in our college budgets, but it will still be a great store! Following H&M’s famous designer team-ups with the likes of Versace and Marni, rumors emerged in Swedish newspaper Dagens Industri, this week that the chain is branching into the high end market. In its latest three month report, the store confirmed a new store chain will be launched in 2013, although details are still limited.

“We are making these long-term investments in order to build an even stronger H&M, so that we can give our customers an even broader offering going forward. We have many different projects in progress and already next year we will be launching a completely new store chain,” said H&M chief executive officer Karl-Johan Persson.

H&M is keeping tight lipped regarding further details such as the new chain’s name. “At the moment this is all the information we have available. We look forward to telling more at a later date,” H&M press officer Håcan Andersson told Relaxnews.

The Swedish retailer already owns higher price point high street label COS, and on April 12 H&M will launch its Exclusive Glamour Conscious Collection, which has been worn on the red carpet by the likes of Amanda Seyfried and Michelle Williams and is made using sustainable materials including organic cotton, hemp and recycled polyester.


About Courtney Cox

I am currently a senior studying Retail Management at Purdue University. Fashion has always been my main interest. My past experience in the fashion industry both domestic and abroad has given me the opportunity to stay updated in the lastest trends.

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